Getting a good understanding of the user and the key problems that need to be adressed through prototyping and testing is the most crucial part in making a digital product work.
UI Design
Good visual design does not only attract interest or connect to people on an emotional level, it is also guiding people and helping them to understand otherwise complex situations.
Branding
In over 13 years of experience i have learned to understand the visual needs of brands, balancing restraint and flexibility within a corporate design and developing new ways to interpret the guidelines while still staying "on brand".